Change is generally accepted as a constant factor in business. This applies even
more so to IT where technology is advancing rapidly and at a rate that few business
can maintain.
However, organisations ignore change at significant commercial risk.
It is not uncommon for competitors to gain advantage over their peers or enter markets
through investment in IT.
It is also recognised that many successful companies can
be identified by the investments they make in their people and systems.
The team
at Pritchard Consulting have been involved for many years in researching emerging
business applications and technologies.
For clients we have been weighting the benefits
of these against the investment risks.
Acting as consulting partners, often as locum
IT Directors or members of the management board we have participated in analysing
a businesses exiting systems, its culture and the ability of its staff to acquire
new skills or adopt the procedural changes brought about by new systems.
As a small
company we work very closely with our clients to understand their business and the
pressures they face. We have worked extensively on projects involving an international
element, in particular North America, Europe and most recently the Far East.
CRM is the implementation of business strategies that identify and manage customers to derive maximum long-term value from that relationship.