CRM - Do you understand your choices?

"CRM is the implementation of business strategies that identify and manage customers to derive maximum long-term value from that relationship. The adoption of CRM requires a customer-centric business philosophy that is often a change from the traditional product oriented nature of many businesses." IT-director.com

Most organisations have well established IT systems for managing their Accounts, Manufacturing processes, even Human Resources, but few have a fully integrated system for managing their prospecting, sales and ongoing client management activities. How many companies out there have a multitude of prospect and contact databases, each held and maintained at a local office or department level?

The idea behind CRM software is to create a common route into the business for all customer interactions and to ensure that, in so doing, the requirements of the customer are met in a consistent and efficient manner Pivotal eRelationship solutions are designed to empower users, customers and business partners using an intelligent Internet environment that can deliver fast access and up to the minute business intelligence.

Pivotal eRelationship enables large and medium sized businesses to serve and manage customers by providing XML-based networks that deliver personalized customer experiences across every touch point in real-time.